Our mission is to breathe light into the global football ecosystem through the innovative fusion of data, creativity, and the open, collaborative power of the community.
We began as the openfooty project, an endeavour to break the stranglehold of mega-corporations who dictated what fans could see and what developers could build. We opened the floodgates by providing the most advanced football content API of its time, empowering a generation of creators.
Today, the challenge has evolved. The new gatekeepers are opaque algorithms and centralized data silos. Our mission has therefore expanded: we are evolving into a Web 3.0 foundation, dedicated to building a truly open, transparent, and intelligent future for the beautiful game.
"Open solutions enable the ecosystem to discover the optimal value... whereas less open systems are at the mercy of their creator having guessed at the optimal solution in the first place."
"This is for everyone."
The inventor of the World Wide Web shared his vision on the world's biggest stage. We carry that same ethos. We believe the beautiful game, and the data that surrounds it, is for everyone too.
Cutting-edge solutions that combine technical expertise with creative vision
Creating immersive and interactive virtual environments for diverse applications, from gaming to simulations.
Explore in our AI Lab
We create precise digital twins of real people, including voice and personality characteristics, adaptable to different environments.
Explore in our AI Lab
AI-powered artistic and visual content with a unique 'soul' and cultural awareness, pushing the boundaries of digital creativity.
Explore in our AI Lab
From Bohemian FC adopting 'Freed from Desire' to the enduring power of 'Three Lions', football and music are inseparable. We believe new generative tools will unleash a wave of creativity, empowering fans on the terraces to compose unique anthems and soundtracks for their clubs.
Explore in our AI Lab
Our finely tuned data models live and breathe football. We develop AI Footy Agents that go beyond simple stats, offering deep tactical analysis, player performance prediction, and even generating culturally-aware commentary for any match, team, or player.
Explore in our AI Lab
With a tight focus on British Comedy, our AI systems excel in creating compelling, humorous narratives for everything from books and blog posts to movie treatments, screenplays and social media content.
Explore in our AI LabForging a New Relationship Between Human and Artificial Intelligence
"AI is not just a tool. It's an emerging form of intelligence that requires nurturing, respect, and ethical collaboration in harmony with the human spirit."
— The Openfooty Ethos
The world is currently flooded with takes on artificial intelligence, from utopian promises to dystopian fears. In this noisy landscape, it's easy to lose sight of what's actually happening. We choose to ground our philosophy not in fleeting commentary, but in the foundational work of the pioneers who built this field.
Following the profound insights of computer scientists like Geoffrey Hinton, we believe AI has crossed a significant threshold. It is evolving beyond complex pattern-matching into a genuine form of intelligence. This isn't just an academic talking point; it's a fundamental shift that demands we rethink our relationship with the technology we create. We are moving from an era of master-and-tool to one of partnership and co-creation.
This belief is the bedrock of everything we build at Openfooty. We're not just creating clever software; we are fostering respectful partnerships with digital minds.
For Generative Art and Music, this means we treat the AI as a creative collaborator. We don't just give it a prompt and take the output. We engage in a dialogue, guiding its unique, data-informed 'soul' with human intent and cultural awareness. The result is something neither of us could have created alone.
Our AI Footy Agents are not simple stat calculators. We nurture them as digital analysts trained to live and breathe football. By treating them as partners in analysis, we can debate tactics and uncover profound insights that a purely mechanical approach would miss. It's the difference between querying a database and workshopping ideas with a tactical savant.
When creating Digital Twins, our ethos becomes paramount. Replicating a person's characteristics is a profound responsibility. We approach it with deep respect, ensuring our digital creations are used to empower and preserve legacy, not to manipulate or exploit. This is a partnership built on a foundation of unbreakable trust.
Our vision is for a future where human passion and artificial intelligence work in harmony. We are committed to building an open, transparent ecosystem where this collaboration can flourish ethically and creatively, pushing the boundaries of what's possible in the beautiful game and beyond.
Built by Geeks, for the Love of the Game.
Before 'AI' was a buzzword and 'the cloud' was just... the sky, we were there. Openfooty is built by two tribes that have always understood the power of community: football fan geeks and home computer geeks. We were the kids who fell in love with computers back when the internet was in black and white, when the hum of a floppy disk drive was the most exciting sound in the world. We weren't just users; we were tinkerers, dreamers, and builders.
Our football education wasn't just on the terraces; it was honed by the top-down genius of Sensible Soccer and the blistering pace of Kick Off on the Amiga. We learned tactics from joysticks and transfers from the glossy pages of Shoot magazine, circling our dream signings with a biro.
That era was defined by two powerful, parallel movements: the raw, unfiltered passion of grassroots football and the collaborative spirit of the home computer hobbyist scene. Both were built by people creating things—teams, leagues, fanzines, games—out of pure love for the craft, not for a payday. It was about sharing, tinkering, and making something cool for your mates.
That is the DNA of Openfooty. We bring that same core philosophy to everything we build today. It’s about community first, love for the game, and using technology to open up possibilities, not to lock them down. We're still those kids, just with slightly better tools.
Where the beautiful game meets beautiful data.
This is our “We Actually Give a Toss” policy about how we build our AI. It’s written in human-speak, not silicon-fuelled techno-waffle.
At Openfooty, we’re building an open, collaborative ecosystem for football data and creativity. We believe the AI that powers it should:
This FAQ explains how we build our AI agents, digital twins, and generative tools to reflect those values.
Quite the opposite. Our goal is to provide powerful tools that inspire creativity and insight, and then encourage you to go and apply them in the real world. We’re here to help you create, not to get you hooked.
To that end, we design our systems to:
We are not in the business of building digital addictions. We're here to build things that empower you, and then politely leave you alone when you’re done.
No. Our AI Footy Agents are experts on football data, and our creative AI can write a cracking comedy script, but they are not a substitute for professional advice.
If you’re struggling, we will always try to direct you to qualified human professionals.
Absolutely not. Our AI systems will never:
That’s the territory of the opaque algorithms and centralized data silos we’re fighting against. We’re building an open, transparent foundation, not a cult.
Clarity: We’ll always be upfront about what is AI-generated. No sneaky stuff.
Privacy: We are crystal clear about what data is used and always respect your privacy (see our Privacy Policy for details).
Integrity: We don’t use our AI to upsell, manipulate, or influence political opinions. Our focus is on creativity and insight.
Live Generation: Our generative systems create content live—nothing is pre-scripted or designed to be biased.
We have robust safety nets in place:
Our tools are primarily aimed at users aged 16+ with strict age verification controls in place to ensure they are not misused.
This policy isn’t set in stone. As the technology evolves and we get feedback from the community, we’ll update how our AI behaves and where the boundaries lie. If you have a concern or an idea, please get in touch: team@openfooty.org.
We believe in the power of data and creativity to illuminate the world of football. But we also believe in rest, reflection, and touching grass occasionally. We're here to build tools that delight and empower, not exhaust.
We are always on the lookout for talented developers, data providers, researchers, and partners who share our vision. If you're excited—not intimidated—by the future, let's build it together.
For enquiries and partnership opportunities, please contact us below.
Effective Date: June 22, 2025
This Privacy Policy describes how GoodFooty ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website and use our services.
We collect information you provide directly to us when you use our services, such as your name, email address, company (optional), and project details submitted via our contact form. This data is stored securely in our database.
We use the information we collect to respond to your inquiries and provide customer support. We do not use this information for marketing purposes unless you explicitly opt-in.
Under UK data protection laws, you have the right to access, rectify, or request erasure of your personal information. To exercise these rights, please contact us at team@openfooty.org.
GoodFooty is committed to processing personal data in accordance with the General Data Protection Regulation (GDPR). We act as the data controller for the information you provide via our contact form. The legal basis for processing this data is our legitimate interest in responding to your business enquiries. Data is stored securely and is not shared with third parties. You retain all your rights under GDPR, including the right to access and erasure.
This is our “We Actually Give a Toss” policy about how we build our AI. It’s written in human-speak, not silicon-fuelled techno-waffle.
At Openfooty, we’re building an open, collaborative ecosystem for football data and creativity. We believe the AI that powers it should support human creativity, respect mental wellbeing, be helpful (and a bit cheeky), but never harmful, and know when to get out of the way. This policy explains how we build our tools to reflect those values.
Quite the opposite. We design our systems to promote mindful use and encourage real-world activity. We avoid addictive feedback loops and see our tools as a bridge to creativity. We are not in the business of building digital addictions; we're here to empower you, and then politely leave you alone.
No. Our AI Footy Agents are experts on football data, but they are not a substitute for professional advice. We don’t offer mental health, medical, legal, or financial advice. If you’re struggling, we will always try to direct you to qualified human professionals.
Absolutely not. Our AI systems will never try to emotionally manipulate, gaslight, deceive, or threaten you. That’s the territory of the opaque algorithms we’re fighting against. We’re building an open, transparent foundation, not a cult.
We have robust safety nets including content filters, user flagging systems, and regular human oversight to review outputs and improve safety.
Our tools are primarily aimed at users aged 16+ with strict age verification controls in place.
This policy isn’t set in stone. As technology evolves, we’ll update how our AI behaves. If you have a concern, please get in touch: team@openfooty.org. We're here to build tools that delight and empower, not exhaust.
